The Plum Journey offers a unique insight into the heritage of Slivovitz, the beloved Czech plum brandy produced in Vizovice since 1894. You’ll follow the plum’s journey from orchard to distillery through an immersive exhibition filled with animated projections, genuine artifacts, and sensory storytelling. At the heart of the experience lies an exclusive 5D virtual reality show, designed to transport you into the life of a plum, with visuals, motion, scents, and wind effects providing an unforgettable multisensory adventure. The tour concludes with a guided tasting of three distinctive fruit distillates, plus refreshing plum lemonade, paired with three traditional Wallachian canapés in a stylish bar setting. Options include Standard or Premium Kosher tasting, ensuring inclusivity and authenticity. After the tasting, you’ll have the chance to browse the souvenir shop, offering award‑winning Czech spirits, plum jams, teas, prunes, and personalised bottle labels you can add right on site. You’ll also gain valuable insights into the cultural significance of Slivovitz and its role in Czech and Moravian traditions, making this not just a tasting—but an educational experience. Guided entirely in English, with audio guides available in multiple languages on request, this self‑guided experience is accessible, engaging, and limited to small groups for a more intimate feel. Wheelchair access and service animal accommodation ensure everyone can participate comfortably. Children 12 and up may join, with a non‑alcoholic tasting option available. Free cancellation up to 24 hours before your visit gives you flexibility and peace of mind, making this a perfect add-on to your Prague itinerary. Whether you're a culture lover, foodie, or simply curious traveler, the Plum Journey promises a memorable fusion of technology, tradition, and taste.